![]() Build trustĪ well-written meta description helps you to build trust with your visitors. If your webpage link takes place in any social ads or other webpages, the meta description might be shown there as well and bring you more clicks through different channels. Moreover, a meta description will do more for you just than increasing click-through rates in search engines. If Google detects such a pattern, the only thing it will do is to rank your result higher on SERPs. So, more people clicking into your content and spending time there will signal that people are finding what they are looking for and really enjoying it. Google values user experience in meta descriptions. With that being said, you can infer having more clicks will be a ranking factor, and hence, meta descriptions are your way of ranking higher. The statistics show that webpages with meta description have more clicks than those do not have one. Given that some popular search engines, including Google, are not considering meta descriptions as a ranking factor, its importance might seem to be decreased to you.īut it is not. Why are Meta Descriptions Important?īefore discussing other aspects of meta descriptions, it would be best to say a few words regarding their importance. Once you know how to write meta descriptions to be beneficial to you, you can create excellent meta descriptions which will convince people to click on your webpage. The function of a meta description is quite understandable, informing people about what has expected of them as they click on the web page. A typical meta description consists of around 155 characters, in which spaces are included. Meta description plays a big role in search marketing. Besides, they have a significant influence on your click-through rates. However, they will definitely influence whether if people will click on your webpage and indirectly influence your rankings. It is important to note that meta descriptions are not a direct ranking factor. It takes place right under your URL in SERPs and will be one of the main things people consider while clicking on your webpage. ![]() ![]() A meta description is an HTLM feature that includes a short outline of what is present in the given webpage.
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